I wrote a blog post a while ago where I declared that ideas us the “coin of the realm” in the modern business.

If that’s true, then trust is the bank.

Nothing happens without trust. If you heard a great idea from someone you didn’t trust you’d never give it a second thought.

The opposite is true.

So what can be done to increase trust? You can’t buy trust it must be given.

You can sell trust it must be earned.

Attached is a link to a HBR podcast about this topic. It’s worth a listen, if for no other reason than how to use trust to leverage communication.

Building Trust