No matter how advanced we get in life and business with automation and digital butlers, we’ll never get away from interpersonal relationships.

Maintaining information about all the people in your circle is key to making and deepening relationships. Those are the connections that will help you along your journey.

Managing all the information can be daunting. What’s important? What’s irrelevant?

I stumbled on a methodology for capturing information about those people you encounter. It’s called MacKay 66.

It’s 66 specific data points that, when known, can help you sort through mountains of personal data.

66 Things You Should Know About Your Customer