closed white and green starbucks disposable cup
Photo by Engin Akyurt on

That picture shows a Starbucks cup. Not a question but a statement. How did I know?

The green/white mermaid(?) logo is so burned into my mind I didn’t need any text. I KNOW that cup has $5 coffee.

That automatic “click” of expectations applies to more than just stuff. It applies to you.

When people see your logo face, what feeling does that evoke? Maybe “Oh look, its Eric. He’s a project manager. Run!” or “Its Eric. He gets things done. Let’s get him to help.”

Realize that the work you do is as important as the impression that work creates. The attached article describes how women can create a workplace brand, but the lesson applies to everyone.

How Women Can Develop — and Promote — Their Personal Brand