It’s common in the business world to compare yourself to your competitors. Judge your success by someone else’s. We call it benchmarking.

The more evolved term is “metrics” or “industry best practices”.

Seems like a reasonable approach. But what if your competitors have it wrong? Maybe your data isn’t worth comparing.

This is the argument Seth Godin makes. Sometimes it’s better to find the things that matter to you and ignore everyone else.

Don’t Steal Metrics